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This site had the following in the web site, "Let us manage your Pool." We noticed that the web page stated " Check out our demo ." It also stated " Mobile app now available! Want to test the PoolExpert waters? Sign up for a free 14-day trial no. Its the quickest way to learn the ins and outs for your hockey, baseball and F1 pools. Again this season, free real time stats tracker for all hockey pools. Your pool will update in real time all season long. Youll never watch a game the same way! See the demo. See your stats in real time on your mobile devices!." The header had nhl as the highest ranking keyword. It was followed by hockey, baseball, and pool which isn't as ranked as highly as nhl. The next words the site uses is free. hockey pool was also included and could not be seen by web crawlers.